F.R.A.P

Guides

Guides for owners who want more from the customers they already have

Each guide answers one question owners ask, in plain language, for service businesses. Start with the first one: it is the map for the rest.

  1. How can a small business owner make more money from the customers they already have?You make more money from the customers you already have by pulling four levers: getting them to buy more often, getting them to send you referrals, raising what they spend each time, and charging the right price.
  2. How do I get more referrals for my business?You get more referrals by asking every happy customer at the moment they tell you they are happy.
  3. How do I increase average ticket in a small business?You increase average ticket by giving every customer more than one way to buy: a few clear package options instead of a single price, plus a short list of add-ons you offer on every job.
  4. How do I write a price increase letter to customers?A good price increase letter thanks the customer, states the new price, gives the date it starts and offers one plain reason, all in a few short sentences.
  5. How do I get repeat customers?You get repeat customers by booking the next visit before you leave the job, reminding customers when the service is due again, and offering a simple plan that puts them on a regular schedule.

Two ways into FRAP.

Find my hidden profit

Take the free 8-minute assessment.

See how certification works

Watch the video to learn more.