How much profit is your business hiding?
Answer 24 quick questions about how your business runs today. Eight minutes later, you get a personalized profit report that includes your profit score, plus a breakdown of the profit lever that's stuck and what fixing it is worth.
This 8-minute assessment is free. No card, no account.
FRAP proof
These owners implemented FRAP in their own businesses. Here's what they had to say:
Suzanne SotelloCountertop Manufacturing and Installation$50,000 in the bank. Line of credit untouched for six months.
“When I started the FRAP Challenge, I was sinking. But it's been six months now, and I haven't touched our line of credit, not once, and I have $50,000 in the bank.”
Lisa ShaulResidential and Commercial Cleaning$700 spent. A $139,000 job won.
“I used one FRAP tactic, spent $700 on FedEx packages, and sent out bids. I won a $139,000 job off of that tactic.”
David HamelApril revenue $68,110 to $118,596, year over year
“That's a fifty-one percent increase. Most everything we did to make this happen cost us nothing.”
Tammy HolmesMade it back in the first two weeks
“I made that back with the first two exercises. Made it back, cash back in my pocket, within the first two weeks.”
Andy WhiteFirst $50,000 month in sight
“It's one of the biggest investments I've ever put in my business, but the return is tenfold. This month we're possibly gonna hit our first month at fifty thousand.”
ChrisWindow Cleaning and Exterior ServicesThe middle package sells itself
“People hear that middle package, they're like, boom, let's do that. By the time my guy closed it out yesterday, he had a quarterly agreement signed.”
Michelle JanuzziLandscaping“FRAP has changed my business and my personal life. It's the only marketing training I really need as a business owner.”
Mitchell MooreService Business“We've done aspects of FRAP in our business, but frequency is going to be one of our main focuses moving forward in several different areas of the business.”
Mitchell JeterOutdoor Lighting$168,000 this year from two FRAP strategies
“We implemented FRAP strategies this year that will generate $168,000 this year. Now that's real money, and that's real fast.”
Larry RileyOutdoor Kitchens, JacksonvillePaid for the whole program in four jobs
“The next week he asked us to adjust our prices. Within the next four jobs, I actually paid for the entire academy. And then I've been making a lot more.”
Jason Falk$50,000 in new recurring revenue this year
“Fifteen percent increase on every single job. Customers have not been batting an eye at it, and we're making more money.”
JanelBlack Diamond ServicesSold the top package the first time out
“One of the first things we implemented was three-tier package pricing. The first time we did it, we sold our top package.”
TimShort-Term Rentals$110,000 booked for August
“The month of August, I already have like a hundred and ten thousand dollars of things booked already. And I still have openings.”
Scott Foley“After I went through the program, imposter syndrome was gone. I knew it like the back of my hand. We use the profits that we made from it, the extra money to go to Disney.”
Jon StoehrExterior Cleaning“FRAP breaks it down and unlocks things. The in-depth amount of marketing material, skill sets, and techniques for growing your business is just incredible.”
Ryan LeeLandscape Lighting“Working with Josh has been transformational, life changing. I've only been working with him for four months now. He's also opened up my mind.”
Mike LongLandscape Lighting355% increase in profit
“We are up 355% increase in profit, 63% increase in sales, and 35% increase in average ticket. We did $35,000 in audio in the middle of winter, which is unheard of for us.”
Tommy JamesBike Shop, MemphisOpening a second location on the profits
“You could offer me fifty thousand dollars to forget everything he’s ever told me and I would just laugh at you. Because in six months, he’s made me more profit than that.”
Tiffany WelchPavement Sealing and Pressure Washing, FloridaBest July and August in nine years
“We've raised our average ticket about a hundred dollars at least to start. For summer, twenty eight percent profit margin. The first profitable summer.”
Jake TaylorService CompanyAn extra $100,000 a year in profit, on paper
“I still have my paper from printing out how to make an extra hundred thousand dollars a year in profit. Not just sales, but profit.”
JamesAverage ticket $41 to $870 in two months
“My average ticket was forty-one in June. July, it jumped to seven seventy-eight. And we're only halfway through August, but it's eight seventy right now.”
Sean McGahy“We implemented a couple of things that we learned in the first couple of weeks of the Profit Academy. And before the program was even done, we had seen positive results from what we put in place already.”
Isaiah Hansen“I've implemented FRAP, it's worked great. We've had a lot of significant improvements in our business and profit margins have just skyrocketed.”
Jen Rodgers“The money missions that I've gotten into and the Zoom calls that he does, they're all priceless. It's all stuff that it's like, oh yeah, that makes so much sense. And why didn't I just think of that?”
FRAP is the profit formula that helps small business owners make more money from the customers they already have, using four levers: Frequency, Referrals, Average Ticket and Pricing.
The assessment scores your business on four profit levers below in just four questions each.
Frequency
How often your existing customers buy again.
Referrals
How many new customers arrive through other people.
Average ticket
How much each customer spends per visit.
Pricing
Whether you're paid what the work is worth.
This isn't about business in general. The assessment uses your data to build an 8-page report from YOUR answers.
You'll learn...
Your profit score
How profitable your business is today out of 100.
Your stuck lever
Which of the four profit levers is costing you the most right now.
Frequency
What getting customers back more often could be worth to you.
Referrals
What a working referral engine adds to your take-home.
Average ticket
How much of a difference increasing the amount customers spend per transaction can make.
Pricing
The bottom-line impact of raising your pricing through clever, value-based tactics.
Potential profit score
Your profit opportunity in dollars, and what your business could be worth.
Your next move
Where to start, and in what order.
Answer 24 questions.
No calculators or accounting software login necessary. Answer with a tap of the simple sliders, and we'll calculate for you.
The FRAP model runs your math.
Your answers are scored on the four levers and against other business owners who have taken it.
Read your report.
You'll get specific results based on your score, stuck lever, and profit potential number.
In a recent case study, 35 business owners each found an average of $13,253 in additional profit per month using FRAP. These are their stories.
“I was doing okay in business, but I ran across Josh Latimer and started listening to all of his blogs and really, really liked him. I decided to do the Profit Academy…”
Results are not typical and depend on individual effort, market and other factors. These are the experiences of specific individuals and are not a guarantee of your results.
Most owners find out their business has been hiding profit for years. The assessment shows you where, and what to do first.